In an increasingly digitized world, immense opportunities are opening for small businesses through the targeted use of artificial intelligence (AI). The strategic deployment of AI technologies can increase efficiency and gain competitive advantages. It enables small businesses to develop their services or products cost-effectively and swiftly. It is important not to view AI as an isolated technology but as an integrated component of the business strategy. A thorough understanding of a company’s needs and clear goals are crucial to selecting and successfully implementing the right AI solutions. So, planning what you want to achieve with the AI tools before getting started is best.
Hey, I´m Beni Rehmann, one of the founders of Rehmanufaktur. We established and built our small business in Switzerland about two years ago.
Harnessing the power of AI brings many advantages but also some disadvantages. Particularly for small businesses with limited budgets, the increase in efficiency and cost savings stand out as positive aspects. A company’s establishment and overall building consume tremendous time and resources. The integration of AI can alleviate much of this workload. However, utilizing artificial intelligence also comes with some drawbacks. As a creative individual, I often notice that AI exhibits weaknesses in creativity and empathy. AI systems are programmed to analyze patterns and data but cannot be as original or innovative as human creativity allows. Therefore, it is essential not to rely solely on AI but to use it as a complementary tool.
Building an enterprise: Rehmanufatkur company
How do I implement AI into building my enterprise? Before we delve into this question, let me briefly introduce myself. Hey, I’m Beni Rehmann, one of the founders of Rehmanufaktur. We established and built our small business in Switzerland about two years ago. As a catering service provider, we ensure that we delight our customers with culinary experiences at events, meetings, or private celebrations. At Rehmanufaktur, we believe that good food should be both delicious and ethically and ecologically responsible. As nature and animal-loving individuals, we strive to offer only what aligns with our ethical values. That’s why we exclusively provide plant-based food from certified organic farming.
Why do we, as a small company, strongly emphasize ethics and sustainability? The answer is quite simple. From our perspective, it is the future of entrepreneurship. We maintain a deep awareness of our environment, respect all living beings, and strive for a world without unnecessary suffering and exploitation. Our focus is on providing as sustainable catering as possible. Using seasonal and local products, we support farmers and producers and reduce our ecological footprint. In a world increasingly shaped by ecological and social challenges, businesses face a significant question: How can one conduct sustainable business while taking ethical responsibility to protect and promote the environment and society?
The implementation of AI for building a company must be tailored to each person. There isn’t a single tool or solution; instead, you can work with AI according to your needs or goals. Customizations and diverse applications make working with AI flexible and effective. One tool that I have often used is ChatGPT. This AI tool possesses a broad spectrum of capabilities, including text generation, answering questions, idea generation, language translation, summarizing texts, and much more. With advancements in speech recognition technology, engaging in conversations with this AI tool through voice input is possible. This technology allows users to interact with ChatGPT by simply speaking.
The progress in AI technology allows small businesses to operate more efficiently and explore innovative pathways.
Some useful AI tools: ChatGPT & DALL-E3
For our website, ChatGPT has served as a “Web Design Assistant” and “Content Writer.” To use it for web design, provide clear instructions on what you want. Describe, for example, the desired style, color palette, arrangement of elements, or specific features. This AI tool can suggest or draft design concepts for further development or customization. To use ChatGPT as a content writer for a website, you can provide clear instructions on the desired topics and style preferences. Let this AI tool generate texts, then review them for grammar, style, and SEO relevance before publishing. You can either create content with ChatGPT or use it as a supplement. Additionally, it works well as a tool for generating new ideas.
DALL-E3 is another tool I have used to develop my enterprise. This AI model was developed by OpenAI, which specializes in generating images based on textual descriptions. It allows for creating detailed and complex images that correspond to the given text descriptions. What’s particularly great about DALL-E3 is that it creates royalty-free images. With the right “input descriptions,” you can generate the required visual material in seconds without incurring additional license costs. Of course, AI-generated images may not be suitable in every case and can quickly come across as unprofessional. Therefore, use generated images judiciously. For instance, in Rehmanufaktur, we created AI-generated images to attractively present cocktails on our drink menu.
Lately, we have witnessed remarkable progress in artificial intelligence, bringing forth a wealth of new possibilities and innovations. From groundbreaking advancements in language processing to increasingly sophisticated image recognition technologies, AI development is shaping various applications and promising a transformative impact in various domains. AI continually evolves and improves, offering numerous benefits in many aspects. In conclusion, the progress in AI technology allows small businesses to operate more efficiently and explore innovative pathways. Thoughtful integration of AI into all business operations helps you stay competitive and enables sustainable growth and success.
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