El 4 de abril pasado, Chipotle Mexican Grill, Inc. y CMG Pepper, LLC demandaron ante la Corte de Distrito de los Estados Unidos en el Distrito Central de California, División del Sur, a Sweetgreen, Inc. por el lanzamiento del platillo “Chipotle Chicken Burrito Bowl” el pasado 30 de marzo. Chipotle Leer más…
Since you were a kid, you were always surrounded by products packaged with different brands. The same happened with brands related to services. People are surrounded by several marks every time and everywhere. They are one of the outcomes of the Market Economy. The purpose of a Trademark is to Leer más…
El vínculo que guardamos con las marcas es muy estrecho. Desde que nos despertamos, escuchamos la alarma de un teléfono móvil. Al bañarnos, lavamos nuestro cabello con cierto champú y nuestro cuerpo con determinado jabón. A la hora del desayuno, comemos nuestro cereal favorito, así como el jugo, té y Leer más…
We´re linked to trademarks daily everywhere. When we wake up, we listen to our cell phone´s alarm or clean our heads with shampoos and our bodies with bath soap. At breakfast time, we eat our favorite cereal, juice, tea, or coffee, all of which are packaged with the name and Leer más…
If you´ve already started your entrepreneurial journey and need a registered Trademark in Mexico, IP Consultores can help you to prosecute a Trademark Application before Mexico´s Intellectual Property Office. If you don’t know about Trademark design, you should review our post: Why is a Trademark necessary? & Keys for Trademark Leer más…
If you´re in the step of your entrepreneur´s journey where you only need to obtain your trademark is because you´ve spent a lot of time and effort developing your goods or services. But if you don’t have any idea about how you could design your brand, don’t worry, at IP Leer más…
If sometimes you have asked yourself: Why is a Trademark necessary for my business? Firstly, you need to know that a trademark is an intangible asset. Nowadays, some market actors with this asset are more competitive than others since intangible assets depict powerful financial tools for business success. At IP Leer más…
